If you have any questions regarding your submissions, please contact Sam.Flett@infopro-digital.com.

  • Digital Marketing Campaign of the Year

    This award is open to all businesses operating in the UK insurance markets - or agencies working on their behalf - that have undertaken a digital marketing campaign, targeting retail consumers, intermediaries or other insurance buyers in the last 12-18 months.

    The judges will be looking for entries that:

    - Demonstrate how an organisation has used one or a mix of digital channels to improve market share, enhance customer loyalty, raise awareness of a brand or break into new markets Are innovative, original and fresh thinking
    - Illustrate how a firm used data analytics to identify a customer segment to target and/or social media to better connect with specific consumers
    - Show evidence of results being achieved against targets

    Questions include: 

    - Your 100 word ‘why we deserve to win' declaration
    - Why you undertook this campaign (up to 250 words)
    - Details of the campaign (up to 250 words)
    - The result/impact of the campaign (up to 150 words)
    - Testimonials (up to 200 words)

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  • B2B Marketing Campaign of the Year

    This award is open to all businesses - or agencies working on their behalf - that have undertaken a marketing campaign targeting potential partners that work within the UK insurance market [including insurers, intermediaries and claims professionals] in the last 12-18 months.

    The judges will be looking for entries that:

    - Demonstrate how an organisation has used one or a mix of media to improve market share, enhance loyalty, raise awareness of a brand or break into new markets
    - Are innovative, original and fresh thinking - Might illustrate how a firm used data analytics to identify potential clients/markets to target and/or social media to better connect with these prospects
    - Show evidence of results being achieved against targets

    Questions include:

    - Your 100 word ‘why we deserve to win' declaration
    - Why you undertook this campaign (up to 250 words)
    - Details of the campaign (up to 250 words)
    - The result/impact of the campaign (up to 250 words)
    - Testimonials (up to 200 words)

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  • Insurance PR Campaign of the Year

    This award is open to all firms engaged with businesses operating in the UK insurance markets - or agencies working on their behalf - that have undertaken a successful PR campaign in the last 12-18 months.

    The judges will be looking for entries that:

    - Demonstrate how an organisation has used its PR skills to raise awareness of a brand, its strategic objectives or communicate a major development within a business (e.g a product launch, appointment or rebrand)
    - Are innovative, original and fresh thinking
    - Illustrate how messaging through a wide range of media including video, audio, print and social media helped a firm achieve its objectives 
    - Show evidence of results being achieved against targets

    Questions include:

    - Your 100 word ‘why we deserve to win' declaration
    - Why you undertook this campaign (up to 250 words)
    - Details of the campaign (up to 250 words)
    - The result/impact of the campaign (up to 250 words)
    - Testimonials (up to 200 words)

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  • Niche Marketing Campaign of the Year

    This award is open to all businesses operating in the UK insurance markets - or agencies working on their behalf - that have undertaken a marketing campaign targeting a niche market in the last 12-18 months.

    The judges will be looking for entries that: 

    - Demonstrate how an organisation has used one or a mix of media to improve market share in a selected sector, enhance customer loyalty there, raise awareness of a brand or break into a new niche
    - Are innovative, original and fresh thinking
    - Might illustrate how a firm used data analytics to identify a market to target and/or social media to better connect with specific consumers
    - Show evidence of results being achieved against targets

    Questions include:

    - Your 100 word ‘why we deserve to win' declaration
    - Why you undertook this campaign (up to 250 words)
    - Details of the campaign (up to 250 words):
    - The result/impact of the campaign (up to 250 words)
    - Testimonials (up to 200 words)

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  • The Impact Award for SME marketing – NEW FOR 2018

    This award is open to SMEs operating in the UK insurance markets - or agencies working on their behalf - that have undertaken a marketing campaign in the last 12-18 months with a budget of no more than £10 000. It could include initiatives aimed at both local and/or national audiences.

    The judges will be looking for entries that: 

    - Demonstrate how an organisation has used one or a mix of media to improve market share, enhance loyalty, raise awareness of a brand or break into new markets on a limited budget of no more than £10 000. 
    -  Are innovative, original and fresh thinking
    - Might illustrate how a firm used data analytics to identify potential clients/markets to target and/or social media to better connect with these prospects
    - Show evidence of a return on investment being achieved against targets

    Questions include:

    - Your 100 word ‘why we deserve to win' declaration
    - Why you undertook this campaign (up to 250 words)
    - Details of the campaign (up to 250 words) 
    - The result/impact of the campaign (up to 250 words)
    - Testimonials (up to 200 words)

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  • Research/Public Affairs Campaign of the Year

    This award is also open to all businesses operating in the UK insurance markets - or agencies working on their behalf - that have undertaken a piece of research, white paper or political lobbying to further public/partner/ political understanding and influence opinions.

    The judges will be looking for entries that either:

    - Demonstrate how an organisation has used a piece of research or white paper to further its own understanding of a particular market
    - Help improve its customers (including policyholders, brokers or risk managers) understanding of an issue/ new business opportunities
    - Or deliver a message to politicians, Lords or MEPs to help influence policy decisions

    Questions include: 

    - Your 100 word ‘why we deserve to win' declaration
    - Why you undertook this campaign (up to 250 words) 
    - Details of the campaign (up to 250 words)
    - The result/impact of the campaign (up to 250 words)
    - Testimonials (up to 200 words)

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  • Data/Technology Champion of the Year

    This award is open to all businesses operating in the UK insurance markets - or data/technology specialists working on their behalf - that have helped undertake a PR/marketing campaign in the last 12-18 months that used technology and/or data to gain a competitive advantage.

    The judges will be looking for entries that either:

    Demonstrate how an organisation has used data to segment its audience and then target a specific group with greater certainty.

    Or

    Used technology in a disruptive manner to give a business a competitive edge/appeal to a new audience.

    They will be looking for:

    - Innovative, original and fresh thinking
    - Evidence of results being achieved against targets
    - Open to campaigns begun over the last 12-18 months

    Questions include: 

    - Your 100 word ‘why we deserve to win' declaration
    - Why the organisation used data/technology to underpin this campaign (up to 250 words)
    - How the data/technology was used innovatively (up to 250 words)
    - The result/outcome of their contribution (up to 250 words)
    - Testimonials (up to 200 words)

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  • Customer Connectivity Award

    This award is open to all businesses operating in the UK insurance markets - or agencies working on their behalf - that have undertaken a marketing campaign in the last 12 - 18 months.

    The judges will be looking for entries that:

    - Demonstrate how a firm increased customer retention, measured by revenue per customer or improved satisfaction levels, and/or
    - Improved consumer trust in a brand by embracing simplicity and transparency in its communications.
    - A subject that is increasingly topical in the current regulatory environment.

    Questions include: 

    - Your 100 word ‘why we deserve to win' declaration
    - Why you targeted this audience (up to 250 words)
    - How you connected with this audience (up to 250 words)
    - The result/outcome of the campaign (up to 250 words)
    - Testimonials (up to 200 words)

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  • Marketing/PR Team of the Year

    Open to any team working in the UK insurance industry.

    The judges will be looking for a team that has:

    - Made significant strides in promoting the brand they work for through marketing and PR activities in the last 2-18 months.
    - Can clearly demonstrate a major contribution to the success of the business they work for
    - Shows innovative and original thinking in their messaging
    - Has embraced all media channels to the end of forwarding the business that employs them.

    This could have been delivered by a successful new product or service launch; a revamped pricing strategy; and/or a communication initiative such as uncensored feedback.

    Questions include:

    - Your 100 word ‘why we deserve to win' declaration
    - The team's strategic goal/s (up to 250 words)
    - How the goal/s were met (up to 250 words)
    - The results/outcomes (up to 250 words)
    - Testimonials (up to 200 words)

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  • Insurance Event of the Year

    This award is also open to businesses operating in the UK insurance markets - or agencies working on their behalf - that have held an on or offline line event in the last 12-18 months (this could be internally or externally focused).

    The judges will be looking for entries that: 

    - Demonstrate how an organisation identified an audience and then delivered an event that fulfilled an information/marketing/ education need
    - Helped improve its customers (including insurers, suppliers, brokers or risk managers) or its own staff's understand an issue/ message/ new business opportunity better 
    - Demonstrates innovative, original and fresh thinking with regards how the organisation communicated and connected with its audience
    - Evidence of results being achieved against targets

    Questions include:

    - Your 100 word ‘why we deserve to win' declaration
    - Why you held the event (up to 250 words)
    - Details of the event (up to 250 words)
    - The result/impact of the event on the business (up to 250 words)
    - Testimonials (up to 200 words)

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  • Social Media Influencer of the Year

    This award seeks to attract entries from all companies or individuals working in or associated with the UK insurance sector that are using social media in their marketing and/or communications to either brokers, suppliers, consumers (or a combination of these audiences).

    It is also open to firms using social media in their research or in their internal communication.The judges will be looking for evidence that entrants have really thought about social media and its transformational potential over the last 12-18 months.

    Questions include: 

    - Your 100 word ‘why we deserve to win' declaration
    - Why you incorporated social media into your strategy (up to 250 words)
    - Details of the social media engagement (up to 250 words)
    - The result/impact of the social media engagement (up to 250 words)
    - Testimonials (up to 200 words)

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  • Young Marketer/PR Employee of the Year

    Open to anyone working in the UK insurance industry aged 30 or under on the closing date of 1st June 2018 engaged in marketing or PR.

    The judges will be looking for a person who has:

    - Made significant strides in their professional development over the past year 
    - Can clearly demonstrate a major contribution to the team or department in which he or she works.

    NB: All nominations must be made or supported by the person's departmental manager.


    Questions include: 


    - Age of nominee as of 1st June 2018
    - Your 100 word ‘why this person should win' declaration
    - The achiever's professional development (up to 250 words) 
    - The achiever's contribution to their team/business (up to 250 words)
    - The result/outcomes of the achiever's development and contribution (up to 250 words)
    - Testimonials (200 words)

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  • The Brand building award for start-ups – NEW FOR 2018

    This award is open to all businesses operating in the UK insurance markets that are under five years old.

    The judges will be looking for entries that:

    - Demonstrate how a start-up has used one or a mix of media and PR/marketing to raise awareness of its brand and engage with customers.
    - Are innovative, original and fresh thinking
    - Might illustrate how a start-up used data analytics to identify potential clients/markets to target and/or social media to better connect with these prospects
    - Show evidence that it has made a mark in its chosen market through customer feedback/business won/top line growth

    Questions include: 

    - Your 100 word ‘why we deserve to win' declaration
    - The start-up's strategic goal/s for the brand (up to 250 words)
    - How the goal/s were met (up to 250 words)
    - The results/outcomes (up to 250 words)
    - Testimonials (up to 200 words)

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  • Insurance Brand of the Year

    This special award will recognise the efforts of an insurance firm that has done the most to in the last 12 – 18 months to utilise PR and marketing activity to improve both awareness and trust in its brand.

    The judges will be looking for an entry that:

    - Demonstrates how an organisation has used one or a mix of marketing, sponsorship and/or PR to improve market share, enhance customer loyalty and raise awareness of a brand 
    - Shows innovative, original and fresh thinking
    - Gives examples of how a firm used data analytics and social media to improve awareness and trust in a brand
    - Gives examples of staff engagement, positioning them as brand ambassadors
    - Shows evidence of results being achieved against targets

    Questions include:

    - Your 100 word ‘why we deserve to win' declaration
    - The team's strategic goal/s for the brand (up to 250 words)
    - How the goal/s were met (up to 250 words)
    - The results/outcomes (up to 250 words) 
    - Testimonials (up to 200 words)

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  • Industry Champion of the Year

    The winner of this award will be announced on the evening. There will be no shortlist for these categories, however the judges will be accepting suggestions.

    If you wish to suggest a colleague, please read the criteria below.This special award will recognise the efforts of an individual who has done most to champion the insurance sector's cause and improve its reputation in the last 12 months.

    Some have criticised the insurance industry for having a dearth of leaders who are prepared to stand up and act as advocates in the public domain. But there are individuals who value the importance of using PR and marketing to achieve a positive result that not only impacts their own business, but also has wider ramifications for the entire sector: helping to bolster its standing and increase confidence in its products and offerings.

    Suggestions are welcome - all we need is the below:

    - Your 100 word ‘why this person should win' declaration:

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  • Achievement Award

    The winner of this award will be announced on the evening. There will be no shortlist for these categories, however the judges will be accepting suggestions. This special award will be given to an individual working within insurance-related marketing and PR who has shown outstanding long term commitment to new thinking over their career to date. The inaugural winner was FWD founder Michael Gaughan.

    Suggestions are welcome - all we need is the below:

    - Your 100 word ‘why this person should win' declaration:

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